China Airlines will celebrate its 60th anniversary this year by releasing a series of new products and events. First will be all new in-flight amenity kits for Premium Business Class and Premium Economy Class on long-haul flights. China Airlines is collaborating for the first time with The North Face outdoor brand to inject the elements of youth, sports and fashion into its elegant cabins. The red multi-function travel pouch will be introduced in February while black color will go live in June. The practical and functional kits will include product upgrades for looking after travelers throughout every moment of their flight.
The North Face is a leading international outdoor brand which promoting ‘Never Stop Exploring’ mindset. It injects the latest technology into the research and development of materials and fabrics designed for different environments and requirements. These are then turned into professional-quality clothing and accessories. The new items encourage environment protection with multi-times usage and will satisfy contemporary travelers' expectations for both professionalism and style.
The all-new China Airlines amenity kit incorporates flying elements such as a zipper key ring with ribbons to boost airline brand recognition. In terms of kit design, Premium Business Class has put an unconventional spin on the traditional bag by adopting the outdoor gear pouch design concept. The water-resistant material and carabiner-style clip are both trendy and practical; for Premium Economy Class, the handbag is made out of ultra-lightweight Tyvek material that is supple and durable, water-resistant and reusable. Other colors will be progressively released in the future making these designs a collector's item. The contents of the amenity kit include the basics such as an oral care kit, eye mask, and ear plugs. Handpicked products such as Korean best-selling LANEIGE skincare set and Moroccan Moroccanoil aromatic hair oil are also included depending on the cabin class to allow travelers to relax and unwind in the sky.
As the oldest airline in Taiwan, China Airlines has remained true to its mission of carrying travelers from Taiwan to every corner of the globe over the last 60 years. China Airlines has transformed Taiwan into one of the top international air hubs and is continuing to create new legends up in the clouds. In the future, China Airlines will continue to embrace its sustainability vision of "Taiwan's preferred airline" and take to the sky for another 60 years. (2019/01/28)