For the 2016 Taiwan Lantern Festival that commenced on February 22, China Airlines partnered with Taiwan’s Tourism Bureau to create a gateway with the theme “Dreams Take Flight” at the HSR station plaza in Taoyuan. The gateway, the only one of its kind, consists of two giant suspended aircraft-shaped lanterns, in keeping with the next-generation A350 medium and long-range passenger aircraft that will be delivered later this year. The display will run for 14 days from February 22 through to March 6 and is expected to catch the attention of visitors to the lantern festival from all around the world.
To share the joy of welcoming the A350 aircraft with the general public, the design team created a dazzling gateway measuring 36 meters long, 14 meters wide, and 10 meters high at the entrance. Visitors can have their photos taken with the large A350 aircraft display stand. The main attraction is of course the two giant suspended aircraft lanterns. White LED lights trace the streamlined contours of the A350, blue light strips make up the aircraft body and windows while red light strips describe the classic plum blossom design on the tail fin. Also present six sets of 3-meter long aircraft lanterns and nearly 2000 traditional red lanterns featuring the China Airlines plum blossom logo. Together, they make for a grand reception and symbolize how the airport serves as the nation’s gateway to festivities.
China Airlines was invited to take part in performances of the 2016 Taiwan Lantern Festival this year. The second generation of the “CI Beauties” cheerleading squad was chosen for the opening performance of the lantern festival. Over a period of nearly two months, 46 employees from flight crews, ground crews, finance, IT and sales were chosen from hundreds of applicants by professional choreographers to give the opening performance before the lighting of the main lantern on the evening of February 22. Their spectacular and enthusiastic choreography introduced the elements of creativity, youth and fashion into the spirit of this traditional lantern festival and conveyed to the general public the all new China Airlines A350 spirit of Fashion, Trendy, Young at Heart.
Taiwan’s Tourism Bureau began organizing the Taiwan Lantern Festival in 1990 and the event draws millions of visitors to Taiwan every year. China Airlines upheld the spirit of “Cultural Creativity, Technology, Environmental Protection, Emotional Connection and Trust” this year by leading Taiwan’s airline industry in introducing the latest Airbus A350-900 XWB (Xtra Wide Body). The next generation medium to long-range passenger aircraft features the “most high-tech, most energy-efficient, most eco-friendly, most spacious and least noisy” design in the industry. It is slated to begin flying on European long-haul routes by the end of the year. Key selling points include a more relaxing and calm sleep environment for passengers and a completely new level of flying comfort. China Airlines will hopefully bring more travelers around the world to Taiwan so they can explore the beauty and culture of the island for themselves. (2016/02/20)