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China Airlines Wins Prestigious Award

April 27, 2005, Taipei, Taiwan ?China Airlines has won the Gold Award in the Asia Super Brand Survey 2005, conducted by Reader?/FONT>s Digest magazine. The survey was held jointly by Reader?/FONT>s Digest magazine and Nielsen Media Research, and reached consumers in six Asian countries: Taiwan, Hong Kong, Singapore, Malaysia, Thailand and the Philippines. China Airlines was awarded the Gold Super Brand status for the seventh consecutive year, in the airlines category.

Half of the survey polled Reader?/FONT>s Digest subscribers, and the other half consisted of telephone interviews. During the survey, 40,000 questionnaires were mailed out to subscribers and 19,000 phone calls were made to non-subscribers. Without mentioning names nor including multiple choices, consumers in the six nations chose the most famous brands in the region. The Super Brand survey is determined by factors such as quality, value, reliability, consumer image and a company?/FONT>s perceived ability to understand customer demands.

China Airlines won many awards due to its excellent service. In recent years, it was ranked the 2nd in the world for its outstanding cabin staff service in First Class out of a survey result announced by Skytrax Research. Skytrax, a leading aviation research specialist based in London U.K., polled votes to evaluate more than 60 air carriers in the world. According to Skytrax, China Airlines’ inflight catering and staff efficiency in Business Class were ranked 3rd and sincerity of staff in Economy Class 4th in the world.

The Reader?/FONT>s Digest award is another recognition of CAL?s continuous efforts to innovate and improve its services. Some prominent highlights include the inauguration of Dynasty Supreme Class and the introduction of AVOD personal entertainment systems.

In terms of in-flight catering, China Airlines provides high quality Chi-san rice on its US-bound services, and European cuisine designed by a Michelin one-star chef on its European services. It also provides various advanced e-services on its corporate website.

China Airlines has also worked tirelessly to become a good corporate citizen. It has shipped used books from US to children living in remote areas in Taiwan, and provided air transportation for the Taiwanese Paralympic team that went to Greece. In the aftermath of the tsunami in South Asia, China Airlines performed five shipments that carried 65 medical workers and 40 tons of relief material to the disaster-stricken areas. The active philanthropic actions have earned China Airlines many awards at home and abroad.