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January 2, 2005, Taipei, Taiwan – China Airlines
participated in the 116th Rose Parade named “Celebrate Family” in
Pasadena, USA on the first day of 2005. With its splendid float
“Celebrating Our Native Family – Taiwan,” China Airlines won the
International Trophy for most beautiful entry outside the continental
United States, the 14th time that the company has won trophies in
the tournament.
CAL’s float depicted a lovely aborigine girl and performers in
various costumes, signifying the diverse cultures of Taiwan. In
addition, the internationally renowned marching band from Taipei
First Girls Senior High School performed in front of the CAL float,
a combination that attracted the attention of worldwide audiences.
CAL’s float was 55 feet long, 18 feet wide and 35 feet high.
The theme was a young aborigine lady wearing a colorful Amis tribal
costume, smiling at the audience. Surrounding the float, performers
were costumed to represent the diverse cultures of Taiwan, including
Hakka girls picking tea leaves, a Lunar New Year family gathering,
the Lantern festival celebration, and more. The most distinctive
decoration was a 15-foot high swing that featured stunt performances
during the parade, portraying one of Taiwan’s aborigine festival
rituals.
Another special feature of the parade was the well-known Taipei
First Girls Senior High School marching band, which performed
in front of the CAL float. The band was invited by the Tournament
of Roses, and was the first marching band invited twice within
ten years.
The Pasadena Rose Parade and the Oscar Awards are the two major
annual events in Los Angeles, attracting an audience of more than
1 billion people worldwide. CAL first participated in the Rose
Parade in 1987, and has won 14 prizes in this prestigious event.
CAL’s high-profile Rose Parade entries are part of its commitment
to promoting Taiwan’s international image, and attracting attention
to its abundant tourism opportunities.
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